In 2016, Drexel took over a vacant Firestone store at 32nd and Market Streets with thoughts of developing the property into a student center. They contacted Len Davidson about putting a single sign in a window to give life to the vacant building. A broader plan was developed and in spring 2017 an exhibit called See the Light was opened with technical assistance from Jeremy Tenenbaum at VSBA Architects & Planners.
After landscaping and tables were added to the adjacent parking lot, the neon display became a campus hangout. It has served as backdrop for photo shoots and been featured on TV and the city’s promotional newscasts. Local and national organizations have visited the site including the Society for Commercial Archaeology and the Rust Belt Coalition of Young Preservationists.
The exhibit now serves as a campus landmark and gateway to West Philadelphia. It has been expanded yearly. In September 2019, this free show of 30+ neon pieces was renewed for another year.
“See The Light” Press Release
[link locally, not on Davidson Neon]